My MLM Biz

I remember watching a video of Mike Dillard admitting that he didn't want to be the kind of sales rep that everybody loves to hate, and so he decided to do it with technology and the most underestimated language of marketing - copywriting.

With technology, he meant the Internet with the usage of Adwords. In effect, he pretty much implied that he didn't like to go out and meet people and do the cold calls. Now how many of you out there totally agree with him? I do. I don't like being sold, but I love to buy, and what makes me want to whip out my credit card are well chosen words pushing all the hot buttons on what I'm looking for. And of course, I don't have to go out and meet anybody unless it's something I can't find online.

If you type in a search term like "copywriting" - you'd be flooded with like 5.76 million hits (as of this writing). There are so many copy gurus out there you'd probably suffer from information overload. Names like Ted Nicholas, Joe Sugarman, Gary Halbert,  Claude Hopkins, John Carlton, Michel Fortin, Gary Bencivenga...and the list goes on and on.

As well, with the recent FTC guidelines in place since Dec 1st, this has pretty much thrown the marketing world in disarray about what constitutes "typical results," which appear to be the main stink when including testimonials. To date, having subscribed to Magnetic Sponsoring and Renegade Network Marketer, I noticed that the common thread between the two is one copywriter that they both highly recommend and work with - and that's David Garfinkel. You won't find his name out there in the lights like Gary or Ted or Joe, but you will find that what he has to offer will be simple and easy to understand and follow (this is an unsolicited endorsement).

With David, Magnetic Sponsoring has created The Copywriter's Guild, and with Renegade Network Marketer, The Ultimate Copywriting Crash Course. So, you might want to seriously consider learning about copywriting if you want to bring your business online, or starting it online, or generating leads without cold calling. Heck, you might even make it your home-based business if you master this!