My MLM Biz

I remember watching a video of Mike Dillard admitting that he didn't want to be the kind of sales rep that everybody loves to hate, and so he decided to do it with technology and the most underestimated language of marketing - copywriting.

With technology, he meant the Internet with the usage of Adwords. In effect, he pretty much implied that he didn't like to go out and meet people and do the cold calls. Now how many of you out there totally agree with him? I do. I don't like being sold, but I love to buy, and what makes me want to whip out my credit card are well chosen words pushing all the hot buttons on what I'm looking for. And of course, I don't have to go out and meet anybody unless it's something I can't find online.

If you type in a search term like "copywriting" - you'd be flooded with like 5.76 million hits (as of this writing). There are so many copy gurus out there you'd probably suffer from information overload. Names like Ted Nicholas, Joe Sugarman, Gary Halbert,  Claude Hopkins, John Carlton, Michel Fortin, Gary Bencivenga...and the list goes on and on.

As well, with the recent FTC guidelines in place since Dec 1st, this has pretty much thrown the marketing world in disarray about what constitutes "typical results," which appear to be the main stink when including testimonials. To date, having subscribed to Magnetic Sponsoring and Renegade Network Marketer, I noticed that the common thread between the two is one copywriter that they both highly recommend and work with - and that's David Garfinkel. You won't find his name out there in the lights like Gary or Ted or Joe, but you will find that what he has to offer will be simple and easy to understand and follow (this is an unsolicited endorsement).

With David, Magnetic Sponsoring has created The Copywriter's Guild, and with Renegade Network Marketer, The Ultimate Copywriting Crash Course. So, you might want to seriously consider learning about copywriting if you want to bring your business online, or starting it online, or generating leads without cold calling. Heck, you might even make it your home-based business if you master this!

After a while of going through Ann Sieg's The Renegade Network Marketer (listened to the audiobook about a dozen times and read the ebook a few times) and associated items that go with (Renegade Network Marketer System) - I felt that it's really worth the purchase. To top it off, I recently received snail mail (postcard) from one of her associates as a follow up, it's a consolation despite the length of time it took for them to do so. I guess they must've been busy with the Breakthrough Mentoring Program and Coaching Cognition Course as well...

The material in the RNWM (Renegade Network Marketer) ebook may read very normal, but it really is packed with truths about the industry and how we can elevate it to a more professional level, inclusive of the system that comes with it and training tools and tips etc. The gist of it is to teach you how to build a business first BEFORE and to establish yourself as a leader.  Note: You can use this information to build a business OUTSIDE of network marketing - it doesn't just apply to network marketing itself. For $67 and a 90-day money-back guarantee, it should be a no-brainer to check it out.

My question is probably about the location I'm in (Malaysia) where traditional marketing (mentioned in the book) is still very much entrenched, apart from the culture that goes with it. Though Internet Marketing (and broadband penetration) is growing in the country, I am wondering how I can apply all of these in a local context. Of course, I wouldn't mind sponsoring overseas, but I'd like a more personal touch closer to home first prior to overseas...stupid question perhaps.

Still, if you haven't read The 7 Great Lies of Network Marketing, you can find it here. It's a free ebook and you can let me know what you think. Might be gold, might be crap - you be the judge.